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Its difficult for potential investors to evaluate motifs before making a decision, since complete details are only viewable once you create an account, finally earning Motif a 3-star rating.

Still, Motif is one of the most unique online investment companies, and is a good choice for all those looking to diversify or who are interested in starting out with a relatively low-cost, weatherproof option.

Founded in 1993, The Motley Fool is a multimedia financial outlet, reaching millions of investors through their articles, podcasts, novels, newspaper column, radio show, mutual funds, and superior investing services.

One branch of those investing services is Motley Fool Wealth Management (MFWM) a mostly automated investment management applications that strives to improve the automated investing model by emphasizing the human elementonly Motley Fool-trained investors and analysts have access to portfolios.

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Although The Motley Fool is largely considered an investing authority, our review found that investors would be much better off choosing another investment management program.

See below to get an in-depth overview of why MFWM earned a 1 rating, and what the company can do in order to improve their ranking.

Tax loss harvesting is a way of offsetting investment gains from selling investments that experience a reduction. Many of the very best online investing sites offer this service, but MFWM does not.

According to their FAQ, the online investment system does not provide tax loss harvesting for two reasons: first, because portfolios consist of shares that cannot be easily interchanged, and second, since tax loss harvesting leaves a portion of a portfolio uninvested for a period of time.

While its possible that some portfolios may benefit with no support, online investment platforms that do not provide tax relief harvesting are at a significant disadvantage, as more investors strive to alleviate the tax burden related to investing.

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Similarly, the automatic Wealth Management service is not offering tax location strategy, which can place asset types into different accounts based on tax treatment.

Understanding precisely how to sign up for Wealth Management servicesand what requirements must be metis nearly impossible, since the MFWM website does not directly handle this.

In 2014, InvestmentNews noted that Motley Fool Wealth Management services were offered only to readers of Motley Fool ONE, a newsletter priced around $7,500 for a one-year commitment.

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Paladin Research & Registry echoes this relationship between a newsletter subscription and wealth management solutions, which raises the question: why would potential investors have to See third-party sites to get this information

Where's the value in signing up for a pricey newsletter support simply to earn access to investment management services Without concrete information connecting both, its difficult to tell.

While MFWM does openly advertise their annual fees in their FAQ section, their lack of transparency on qualification and subscription requirements for their wealth management solutions reflects poorly on the company as a whole, solidifying their 1-star rating.

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Even though Motley Fool Wealth Management services are currently closed to new investors, you may want to reconsider signing up to their waiting list.

Until Motley Fool can implement better tax strategiesnamely, tax reduction harvestingand improve transparency, investors would be much better off investing online with another top investment management company on our list.

Personal Capital wants to build a much better money management experience for consumers by blending objective financial advice with the most up-to-date investment management software available.

The company believes this will make online investment management more accessible straight from the source to consumers, in addition to more honest and transparent.

To date, Personal Capital has 1.5 million registered users and manages 5.5 billion in assets, making it one of the most popular online investment management solutions in the industry.

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Key Factors That Caused Our Ranking of Personal Capital as One of the Top Online Investment Companies

When examining the very best investment management companies, below are the factors that led us to rank Personal Capital among the best online investing websites.

Personal Capitals online investment attributes fall into two main camps: financial tools and financial advisory.

The financial tools section includes the dashboard: the central hub of Personal Capitals tracking capacities. The dash makes it easy to plan for retirement, decide on a budget, track your portfolio performance, and much more.

Personal Capital also features an easy-to-use, crisp program for Android and iOS to help keep tabs on online investing portfolios on the go.

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One highlight of Personal Capitals selection of investment software tools is the Fee Analyzer. This gives transparency into any hidden charges you might be incurring because of a mutual fund or retirement account.

These kinds of fees can cost you thousands and prevent you from retiring earlier, making this investment management software integral to creating retirement savings.